The Service Solution Design Competition is a developmental and multidisciplinary project designed to align with United Nations Sustainable Development Goal (SDG) 3: Good Health and Well-being.

The project is a collaboration between the Faculty of Medicine Siriraj Hospital, Division of International Relations of Mahidol University, and the MUIC programs, including the Communication Design Program, Business Administration Program, and the Travel and Service Business Entrepreneurship Program.

2022

Initially, the project began with the collaboration between MUIC and Faculty of Medicine Siriraj Hospital to hold a student competition titled “SiIC (Siriraj-MUIC) BioDesign Competition on Medicine and Health,” which encouraged students from both institutions to present their scientific and innovative solutions on bio-design issues focusing on medicine and health. Its goal is to improve students’ learning experiences while also contributing benefits to society. The Faculty of Medicine Siriraj Hospital offers a Bio-design program, which combines innovations in medicine and interdisciplinary studies to create technologies that could elevate healthcare products.

Aside from generating bio-design concepts for practical use, the contest allowed students to acquire experience in conducting the prototype process and promoting teamwork skills. In addition, it created academic networking and promote collaboration between students of the two institutions.

The activities included three workshops collectively. In June and May, the Design Thinking Workshops were conducted by faculty members of MUIC and the Faculty of Medicine Siriraj Hospital acting as trainers. After training, the pitch was on June 24, 2022.

2023

Mahidol University International College (MUIC) kicked off its joint project with the Faculty of Medicine, Siriraj Hospital entitled, “Service Solution Design Competition” on August 7, 2023 at MUIC Building.

Participated in by 36 students from Thailand, Indonesia, Malaysia Vietnam and Hong Kong Special Administrative Region, most of whom are either enrolled in Biological Science or Medical School, the competition aims to come up with the best service solution that will provide physical, mental and emotional well-being to elderly patients. Not only that, such solutions should also have a feasible business component, an aesthetic packaging design, and promotional value.

This competition is based on design thinking wherein business practices and the arts are utilized to complement scientific and medical innovations. The competition encourages participants to use science discipline in conceptualizing ideas and generating innovations, equipping with business aspect to put these ideas on store shelves while arts and design provide them with an attractive packaging. In addition, participants are required to get to know the stakeholders as “We should observe and listen to what stakeholders are saying…and what they’re not saying.”

The Makara team from University of Indonesia won 1st Place, receiving 50,000 Baht worth of scholarship grant. Meanwhile, the Designomics team from MUIC was the 1st Runner-up and received 25,000 Baht, and the Delta APU Team, Malaysia was the 2nd Runner-up and received 10,000 Baht.